About Us

Lori London began her design career in New York City in 1985. She worked as a fashion stylist while studying at the acclaimed Fashion Institute of Technology. Once Lori completed her studies, she moved to Los Angeles to start her own company designing couture hats and accessories. Her Collection was soon being sold in the most exclusive stores in the country, including Barney’s New York and Henri Bendel on Fifth Avenue. Lori’s hats have appeared on the covers of accessory trade magazines and she as been featured in Los Angeles magazine’s prestigious Best of L.A. issue where she was affectionately dubbed the “Rad Hatter”.

Lori London and Adam YaseenIn 1996, Lori saw the need for fine millinery in the bridal industry. The only available bridal accessories on the market were bulky and heavy, which she knew were not right for accessorizing elegant bridal gowns. Lori made her mark on the bridal industry by being the first to design headpieces and veils that were delicate in scale and in the proper proportion to accentuate the wearer’s beauty, not overpower her. This has become the signature look of the Lori London label. Lori’s designs are now regularly featured in the industry’s leading bridal publications and have garnered several Modern Bride covers. In May 2000, Lori London became a bride herself when she married Adam Yaseen in the Italian Riviera. Adam has become her business partner and general manager of the company. Each piece in the Lori London Collection is beautifully handcrafted to order by their team of skilled artisans in Los Angeles.